The decisions that destroy companies
are usually rational.
That’s what makes
them hard to see coming.
The calls that looked right at the time — and what they actually did to value.
Three Exits is a weekly case study in real company decisions.
Pricing. Hiring. Strategy. Debt.
Written by a CEO with three exits.
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When the Story Became the Strategy
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How Northvolt turned a fixable factory ramp problem into a $9 billion capital destruction event and why the board approved every step.
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Priced Like Software, Built Like Services, Broken by Debt
How Builder.ai raised $450 million on a delivery model it could never prove
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Hi, I’m Matt
Three exits. One at £150m. Thirteen years in the chair.
Three Exits breaks down the decisions that moved company value — the ones that looked right, the ones that didn’t, and what actually separated them.
Written by someone who made the calls. Not someone who studied them.
We work with a small number of brands aligned to our audience.
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